In July of 2014, Greystone was selected by the Metropolitan Atlanta Rapid Transit Authority (MARTA) as its consultant to develop and implement a retail concessions program. The program will include convenience stores, food and beverage specialty retail, grab and go kiosks, and Automated Teller Machines (ATMs). Greystone is assisting MARTA with site selection and product mix, to develop a request for proposals to attract leading public transit retailers to participate in MARTA’s new program.
As part of our scope of work, we provided MARTA with a review of current practices of comparable transit agencies and suggested appropriate financial and business models for a successful retail program. We also developed station recommendations, and assessed customer traffic flow and physical/design issues related to the placement of concessions.